Gustan Font Family
Gustan is an orderly type family for a wide range of applications. Throughout the design process, all idiosyncratic decisions were informed by ideas around structure and utility. The fact that certain character combinations align in a particular way is more about bringing order and harmony to the word as opposed to a ‘stylistic’ trait. Further, Gustan’s openness is a response to the requirements for smaller settings as opposed to the desire to achieve a ‘modern’ tone. Focusing on these functional concerns frees up Gustan as much as it defines, making it flexible and expressive in application to a designer’s desire.