Loft Font Family
Loft is a typeface family of extremes: from the extra compressed Hairline to the extra wide Mammoth. Paris-based designer Julien Janiszewski’s aim was to create a type family based on a strict hierarchy — a suite that would provide graphic designers with a tool to create systematic solutions. Its design was inspired by 19th-century wood type as well as the sign saying “DÉFENSE D'AFFICHER” (Post No Bills) that is ubiquitous in France. Loft comes in seven weights with matching italics. Interestingly, counter widths remain the same across all weights. As weights increase, the characters extend by building stroke thickness outside the counter. Loft is space-efficient in lighter weights while making an increasingly stronger statement as the designs become heavier. The Loft typeface family is distinctive, versatile, and always intriguing.