30October2017

TheMix Font Family

Written by uploader. Posted in Font

TheMix Font Family

 TheMix Font Family 

TheMix is part of the Thesis superfamily which Luc(as) de Groot first published in 1994. TheMix originated as an alphabet for the logotypes of the Dutch Ministry of Transport, Public Works and Water Management drawn by Luc(as) while working at BRS Premsela Vonk in Amsterdam. The alphabet later became the starting point of the entire Thesis system.

At the time of its first release, TheMix was highly original. The asymmetric serifs had been placed to obtain an optically even rhythm, without relying on any rigid system. The result was a typeface that combined excellent legibility with a youthful and unorthodox character. It became the corporate typeface to numerous international companies and institutions, and was used for advertising and image campaigns aimed at young audiences.


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