Aspire SmallCaps Font Family - 6 Fonts

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Aspire SmallCaps Font Family - 6 Fonts

Aspire SmallCaps Font Family - 6 Fonts


Geometric/Technical style logotypes have been developed for car chrome labels since the early 1980’s. Many of these sleek logotypes are lacking an expansive family to enhance and express their brand in a richer sense, becoming true brand workhorses. The Aspire SmallCaps family finds its origin of inspiration in the ACURA automotive company logo, and from there expands to an 6 font family of weights & oblique styles, striving to become a workhorse.

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