Logical Font Family

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Logical Font Family

Logical Font Family

When a typeface is called ‘Logical’ you’re quasi expecting strong underlying principles and repeating design elements. And that is quite the case in Edgar Walthert’s new sans-serif family. But he pairs these rules with affable, soothing details that make for an overall warm and approachable design. While the basic structure of the letterforms is oval and compact, there are circular patterns to discover. Terminals are tapered towards the end, many of them in soft curves, and apertures stay open.

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