Graphic Downloads

Stadio Now Font Family

Stadio Now is the revival of a original design by Aldo Novarese for dry transfer brand R41, published in 1974. The original typeface, is an extra bold grotesque sans serif that is notable for its reverse contrast, with the horizontal lines being thicker than the vertical. This style, historically called “Italian”, result in a dramatic effect, in which the letters look slightly odd. In his never-ending quest for interesting letterforms, Novarese was intrigued by this style and created some successful and interesting variations on the idea, from the calligraphic slab Estro to the sci-fi Sintex.