Lausanne Luxury Typeface
Lausanne font is something I have been working in the past year. Its character borrows from classic Didot examples with a hint of Copperplate and my main idea here was sparkled by these high contrast logotypes of famous luxury brands like Prada or Louis Vuitton. I followed the established rules, but also allowed myself some quirkiness which (I hope) adds bit of a playful voice of the typeface.