Lily Font Family
As with all our typefaces, we are searching for a point of difference, something that separates them from their surroundings. The idea of a seriffed script typeface is interesting, as the two are very separate ideas, certainly in calligraphic script lettering where serifs would interrupt the flow of writing. The typeface should retain a suggestion of having been written, or being possible to write. It should have a sense of formality, and as it was named after my daughter a beauty or specialness, but expressed in an original way.