Emeritus Font
At the beginning Emeritus was though like a modern reinterpretation of the rotunda style. We first started the design process by establishing the historical structure following the original ductus. We wanted to enrich this particular set of font shape with some modern high contrast details in order to create an unique aesthetic. We came up with those thin organic terminals connecting somehow to calligraphic ornament style. Those details give some quite interesting dancing rhythm to the font which make the letters look alive.